Artist Management & Services
Artist Campaign Management Services
Fruition’s Absorb Music distributes to every major DSP and digital store around the world via our aggregation partner Believe Digital. Artists and labels keep 80% of revenue.
Via Fruition’s campaign management we offer optimised artist – fan connection and direct to fan marketing initiatives with increased audience development and targeted tracking across social media platforms securing permission-based connections between fan and artist.
With vast experience in the D2C marketplace we can ensure artist’s releases are met with the appropriate platform and linked to a circle of all social media profiles.
All usual functionality exists in our bespoke stores and optimisation of the experience allows for upselling to a receptive audience.
We utilise analytics and fan tracking technology platforms helping you visualise streams into insights with skip rates, completions and playlist history – tracking the behavioural pattern of your fans and allowing insights into the favourite tracks in your playlist curating your content and formulating release plans.
Fruition’s platform partners use the power of the fans’ social networks and harnesses the reach of the social media channels and the associated data to allow your artists to own, grow and directly engage with the fan base in a way that until now hasn’t been possible.
Through our third-party partners you take back control of your fans and their data, which is held in your own silo hosted by the platform rather than in various social media silos. You grow your database of engaged fans which are previously invisible and unknown to your artists; and you would have a marketing platform to build your revenues directly from them using segmented data identifying an artist’s most valuable followers.
Fruition Services
- Provides an online campaign management platform to labels/artists.
- Campaign management will provide following capabilities:
- Artist branded store.
- Streaming capabilities via digital service providers (Spotify, YouTube).
- Aggregation of sound beds to social media platforms (Facebook / Instagram, TikTok).
- Direct to fan engagement via campaign management and call to actions.
- Secure, permissioned connection to fan.
- Manufacture and physical global distribution if required.
- Tiered website/shop design and development.
- Upselling mechanism.
- Data platform for analytic package creation.
Creative Services
Fruition Music offers a vast range of knowledge to help artists to develop the songwriting and creative output into realised product releases.
Fruition specialises in new artist development, building fan bases, developing music portfolio, refining live performance skills, artist development. We have a proven track record of taking artists from demo stage to worldwide success.
The creative services will include consultation on image, branding, photos, videos, artwork, and logos.
We also have a dedicated team of designers and developers who have worked with some of the top brands in the World. From brief to design to development to finished product.
Fruition will walk you through the process.
Fruition Services
- Community sites managing artist product campaigns.
- Design services for branding and logo development.
- Provide a tiered offering for website development. Within tier definition, website features/functions, cost, and payment terms.
- Acess through online platform.
- Ability to create special pre-order products for online shop.
- Believe Digital is the preferred aggregation partner.
- Linktree.
Management of Assets and Release Scheduling
With vast experience in assets and label management Fruition will coordinate the release throughout the whole cycle and walk with you through the process. Beginning with the collation and curation of release assets (artwork, WAVs, label copy, video) and social media content.
The release will be registered with industry bodies such as PPL and PRS.
The assets will be uploaded to our aggregation/distribution platform where you will have a client login to give you visibility on streams, downloads and accounting in real time via a dashboard. We can upload or takedown content within 24 hours.
To maximise sales we can place new releases on pre-order and offer gratis and rewards to fans to feel engaged.
We will aggregate all social media profiles into one place and utilising push technology, engage with fans on targeted profiles.
Fruition specialises in heritage artist catalogue revitalisation and exploitation, create special projects and repackage products to re-establish market presence to re-connect with fans and drive engagement.
Fruition Services
- Access through online platform.
- Artist manager dashboard through platform.
- Ability to create special pre-order products for online shop.
- Believe Digital is the preferred aggregation partner.
Social Media Management & PR
Communities and posting via artist groups on FB to engage with a wider audience thru digital campaigns and social media rollouts.
In consultation we will create and implement digital marketing timelines and plans for artist campaigns. Helping to be creative with posting and #hashtags. In conjunction with artists and managers, put together a creative online content calendar to meet deadlines and requirements.
Fruition will consult with label staff, artist managers, partners, to plan and implement advertising strategy, analyse findings and apply them for future projects.
We will assess and audit the artist presence and profiles online and digitally to create uniform branding across all aspects.
Our role is to ensure the digital optimisation of campaigns and artist strategy in the UK alongside the product management and international teams.
We will work closely with our distribution partners to ensure all the feeds and information is disseminated to ensure we maximise potential in all digital retail aspects.
This will help to build and engaging an audience prior to releasing music.
Fruition Services
- Provides data science expertise and analytics algorithms designed to meet artist manager campaign needs.
- Provides templated campaigns and are usable by clients.
Artist Resources and YouTube Monetization
Deliver your releases securely on all audio and video platforms, in the highest quality.
Artist resources documentation allows for optimization and marketing planning for all SM platforms; TikTok, Snapchat, Instagram, FB and Twitter
Our technology lets you track your physical and digital sales evolution for a complete understanding of your sales and data.
Fruition specialises in search engine optimisation (SEO) improvements, incremental view increases, rights management resolutions and user generated content optimisation strategy.
With a dynamic artist channel and an intelligent video strategy we can monetise your content. YouTube only allows content creators to turn on monetisation when they have content that is viewed in their multiple times.
We will consult with you to create quality content.
Our social media team will consult on #hashtags.
We can identify your audience’s age, gender, geographic location and watch time. You can see the number of views on each video. This will help us to optimise your content with keywords to engage your audience further.
Fruition Services
- Provide technology and analytics (data science) capability.
- Artist resources documentation.
- Technical expertise on evolving SEO technology.